Marketing & Sales Manager DACH (Germany, Austria, Switzerland)

Marketing & Sales Manager – DACH (Germany, Austria, Switzerland) Salary: £40,000 – £45,000 per annum (dependent on experience) Contract: Full-Time Location: Warwick (Hybrid – 2–3 days per week in the office) Overview An exciting opportunity has arisen for an experienced Marketing & Sales Manager to lead and grow an established presence across the DACH region (Germany, Austria, Switzerland). This is a senior, hands-on role suited to someone with a strong understanding of the DACH market, combining strategic oversight with operational delivery across marketing, sales, and account development. The successful candidate will play a key role in driving regional performance and shaping go-to-market strategies tailored to local audiences. Key Responsibilities Regional Strategy & Leadership - Develop and deliver the regional marketing and sales strategy, aligned with wider business objectives and tailored to the DACH market - Take ownership of regional performance, setting targets and driving execution across marketing, sales, and account management - Build and develop a regional team over time, including hiring, coaching, and performance management - Act as the key internal representative for the DACH region, providing insight on opportunities, risks, and investment priorities Marketing Strategy, Research & Execution - Lead market research initiatives to understand customer segments, buyer behaviour, and competitor activity - Translate insights into effective positioning, messaging, and campaign strategies - Localise and optimise marketing channels including digital, email, paid media, content, and offline materials - Collaborate with wider teams to adapt and scale campaigns for the DACH region - Establish effective performance tracking and reporting, even in limited data environments Sales Growth & Account Management - Drive revenue growth across eCommerce and regional sales channels - Manage and develop key accounts and strategic partnerships - Align marketing activity with commercial outcomes through targeted sales activation strategies - Oversee and optimise the full customer journey from acquisition to retention Partnerships & Market Presence - Develop relationships with industry partners, ambassadors, and key stakeholders - Identify and manage participation in relevant trade shows, exhibitions, and events - Plan and deliver regional campaigns, events, and presentations to internal and external audiences Product Launches - Lead regional go-to-market strategies for new product launches - Ensure messaging, pricing, and channel strategies are tailored to local markets - Coordinate cross-functional launch activity - Gather and report market feedback to inform future product development Reporting & Analysis - Monitor and report on regional marketing performance, sales results, and pipeline activity - Produce clear, data-driven insights to support decision-making - Track competitor activity, pricing strategies, and market trends Key Requirements - Proven experience in a senior marketing and sales role, ideally within the DACH region - Strong background in marketing strategy, research, and campaign execution - Demonstrated success in driving revenue growth within an established market - Experience building, leading, and developing teams - In-depth understanding of DACH business culture and market dynamics - Fluent German and strong English communication skills - Analytical mindset with the ability to make informed decisions using incomplete data - Strong stakeholder management and presentation skills Desirable Experience - Experience within hardware, SaaS, construction, or related industries - Knowledge of eCommerce platforms, CRM systems, and marketing automation tools - Understanding of SEO, PPC, CRO, and paid social channels - Experience launching products into European markets - Additional European language skills Package & Benefits - Competitive salary - Hybrid working model - Pension and private healthcare - 25 days annual leave plus bank holidays - Enhanced parental leave - Share scheme - Professional development opportunities - Additional employee perks and benefits